Rahul Gupta - Suvidit Academy

Why Is My Website’s Home Page Absent from Search Results?

I have an online store, let’s say for example I sell forks of all kinds and colors. So naturally, I have ‘product category’ pages with titles and slugs like: Big forksSmall forksPlastic forksRed forketc.. And plenty of product pages with slugs and H1 like: Small red forkLarge plastic fork18th-century forketc… Some category pages are well-ranked,…
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Local SEO Multi-location Geotargeting Strategy

Local SEO is not just about ranking well in search results. It is also about connecting with potential customers on an emotional level. By optimizing their website and online presence for local SEO, businesses can show potential customers that they are the business they are looking for. They can demonstrate their expertise, their commitment to…
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How to Use Digital Marketing to Improve Customer Engagement

Digital marketing can be a powerful tool for improving customer engagement. By using digital channels to connect with your customers, you can provide them with valuable information, offer them personalized experiences, and build relationships with them on a more personal level.
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How to use digital marketing to increase website traffic

Your website is often the first point of contact potential customers have with your brand, so it’s important to make a good impression. One of the best ways to do this is to increase your website traffic.
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How to use digital marketing to Generate Leads

Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses. It includes a wide range of activities, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and affiliate marketing.
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How to use digital marketing to promote a startup or a small business

In the bustling marketplace, where countless voices vie for attention, it can be daunting to know how to make your startup or small business stand out. The traditional methods of promotion can be expensive and ineffective, leaving you feeling like you’re shouting into a void.
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Digital Marketing Trends: The Power of Authenticity, Storytelling, Empathy, and Personalization

it is essential to not only grasp the technical aspects of these trends but also delve into their emotional resonance. For it is through understanding the underlying desires, fears, and aspirations of our audience that we can craft truly captivating and persuasive digital marketing campaigns.
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Web Analytics: The Language of the Web

Web analytics is more than just numbers. It is a story about our users, their needs, and their wants. It is a story about how we can better serve them and achieve our business goals.
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Pay-per-click (PPC) advertising: The emotional roller coaster ride

Pay-per-click (PPC) advertising is a digital advertising model where businesses pay publishers for every click on their ads. It is one of the most effective ways to reach potential customers online, but it can also be a bit of an emotional roller coaster ride.
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Email Marketing: The Secret Weapon to Building a Thriving Business

Email marketing is one of the most powerful and effective marketing channels available to businesses of all sizes. It’s a direct line of communication with your customers, and it allows you to build relationships, nurture leads, and promote your products and services in a personal and targeted way.
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Author: Rahul Gupta