Google Analytics is a powerful tool that can help you track the performance of your website.
However, it can sometimes be confusing to understand the difference between pageviews and visitors.
– A pageview is counted when a user loads or reloads a page.
– A visitor is counted when a user visits your website within a certain period of time (usually 30 minutes).
So, why might your website show more pageviews than visitors in Google Analytics?
There are a few possible explanations:
– One user can have multiple sessions
– Users can reload pages.
– Google Analytics can count some traffic as pageviews but not visitors
To check discrepancy in pageviews & visitors use following metrics :
– Unique Pageviews– Bounce Rate– Average Session Duration
These will help to improve user experience & drive more traffic.