Business and Digital Marketing Archives

Top Soft Skills in Digital Marketing to Make Your CV Stand Out
Have you ever wondered why two people with the same digital marketing course and qualifications get different results when they apply for a job? One gets hired quickly, the other waits. It’s not always about technical knowledge or tools. Sometimes what makes your CV stand out is something more human. Something softer, deeper. Something that…
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Polish Your Emails: 5 Things to Stop Doing Now
Emails are a big part of workplace communication. They help you share ideas, ask for help, and stay in touch with your team. But unlike casual texts or social media chats, professional emails need to be polite, clear, and well-structured. Simple mistakes like forgetting the subject line or sending emails full of errors can leave…
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AI + Digital Marketing: How to Master Campaigns with Smart Tools
A story of silent revolutions, unlikely heroes, and the rise of mind + machine She wasn’t born with a silver spoon. Her name was Anamika. 22. From a small town near Varanasi. Her world was a patchwork of narrow lanes, secondhand textbooks, and chai breaks on cement rooftops. When her cousin, freshly returned from a…
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How to Use Digital Marketing to Improve Customer Engagement
Digital marketing can be a powerful tool for improving customer engagement. By using digital channels to connect with your customers, you can provide them with valuable information, offer them personalized experiences, and build relationships with them on a more personal level.
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How to use digital marketing to increase website traffic
Your website is often the first point of contact potential customers have with your brand, so it’s important to make a good impression. One of the best ways to do this is to increase your website traffic.
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How to use digital marketing to Generate Leads
Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses. It includes a wide range of activities, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and affiliate marketing.
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How to use digital marketing to promote a startup or a small business
In the bustling marketplace, where countless voices vie for attention, it can be daunting to know how to make your startup or small business stand out. The traditional methods of promotion can be expensive and ineffective, leaving you feeling like you’re shouting into a void.
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Digital Marketing Trends: The Power of Authenticity, Storytelling, Empathy, and Personalization
it is essential to not only grasp the technical aspects of these trends but also delve into their emotional resonance. For it is through understanding the underlying desires, fears, and aspirations of our audience that we can craft truly captivating and persuasive digital marketing campaigns.
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Web Analytics: The Language of the Web
Web analytics is more than just numbers. It is a story about our users, their needs, and their wants. It is a story about how we can better serve them and achieve our business goals.
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Pay-per-click (PPC) advertising: The emotional roller coaster ride
Pay-per-click (PPC) advertising is a digital advertising model where businesses pay publishers for every click on their ads. It is one of the most effective ways to reach potential customers online, but it can also be a bit of an emotional roller coaster ride.
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Category: Business and Digital Marketing