Digital marketing is the use of online channels to promote or market products or services to consumers and businesses. It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC) advertising, and email marketing.
Google offers a variety of free online digital marketing courses with certificates. These courses can help you learn the basics of digital marketing and earn a certificate to demonstrate your skills to potential employers.
Free online digital marketing courses with certificates by Google:
- Fundamentals of Digital Marketing: This course covers the basics of digital marketing, including SEO, social media marketing, content marketing, and PPC advertising.
- Google Ads Fundamentals: This course teaches you how to use Google Ads to create and manage online advertising campaigns.
- Google Analytics for Beginners: This course teaches you how to use Google Analytics to track and measure the performance of your website and digital marketing campaigns.
- The Complete Digital Marketing Course – 12 Courses in 1: This course bundle includes 12 courses on a variety of digital marketing topics, such as SEO, social media marketing, content marketing, email marketing, and more.
While earning a certificate from a reputable digital marketing course can be beneficial, it is important to remember that practice is more important than certification. The best way to learn digital marketing is by doing.
How to practice digital marketing:
- Start your own blog or website: This is a great way to practice SEO, content marketing, and social media marketing.
- Run your own Google Ads campaigns: This is a great way to learn how to use Google Ads to create and manage effective online advertising campaigns.
- Help out a friend or family member with their digital marketing: This is a great way to gain real-world experience and help others at the same time.
- Volunteer your digital marketing skills to a local non-profit organization: This is a great way to give back to your community and gain experience at the same time.
How to become a successful digital marketer
- Stay up-to-date on the latest trends and technologies: The digital marketing landscape is constantly changing, so it is important to stay up-to-date on the latest trends and technologies.
- Be creative and innovative: Digital marketing is all about creativity and innovation. Don’t be afraid to try new things and experiment with different strategies.
- Be data-driven: Make decisions based on data, not gut instinct. Use Google Analytics and other analytics tools to track and measure the performance of your campaigns.
- Be results-oriented: Digital marketing is all about results. Set clear goals for your campaigns and track your progress towards those goals.
If you are serious about becoming a successful digital marketer, then you should focus on practicing your skills and staying up-to-date on the latest trends and technologies. Earning a certificate from a reputable digital marketing course can be helpful, but it is not essential.