google ranking signals

Google has “moved away from the 200 ranking signals number”, 200 Ranking signals cannot be sorted in order of importance on a spreadsheet.

Google Ranking Signals

While many people still believe in ranking factors, Google has evolved beyond ranking factors to include things like Natural Language Processing, BERT, Neural Matching, AI spam fighting, and many other algorithms.

Not only that, but by 2005, Google was already incorporating statistical analysis to distinguish between normal sites and outliers that tended to be spam, Statistical analysis is not a traditional ranking factor, but it did play a role in ranking.

While scoring points against a list of ranking factors made sense in the past, the concept of a list of ranking factors to focus on for better rankings has lost some relevance in 2021 due to how search rankings are calculated in modern search engines today.

Which Ranking Factors are Most Important?

Typically, Googlers have stated that the most important ranking factor is content. But that’s not the case today.

“I don’t like to rank ranking signals. So I can’t give you an answer there.
And… the other small thing there is we’ve kind of moved away from the over 200 ranking signals number, because it feels like even having a number like that is kind of misleading in the sense that, Oh Google has a spreadsheet with all of the ranking signals and they can just sort them by importance and tell me which ones they are.
And that’s definitely not the case.
Like… a lot of these things just take into account so many different things, you can’t just isolate them out.”

John Mueller, Google

No More Top Ranking Factors?

Ranking signals could not be listed and sorted by importance as the search community believes, there is a deep insight by John Mueller into ranking factors by stating that the signals cannot be listed and sorted by importance.


Digital Marketing Course to Learn the Google Ranking Signals

Suvidit Academy Digital Marketing Course is best to learn the Skill of ranking high on Search Results. This course will keeps you aligned with the digital transformation initiatives happening across the world and help you learn the skills by Doing & Practicing on daily basis.


  • Creating helpful, reliable, people first content

    Google’s automated ranking systems are built to prioritise delivering relevant, high-quality content that is created with users in mind rather than with an eye toward increasing a site’s PageRank.

    Read more
  • How to Hire SEO Specialist

    Your website and reputation may be at risk when you hire an SEO, so it’s important to weigh all of your options before making a final decision. Keep in mind that it may take four months to a year after you begin making changes before you begin to see any results.

    Read more
  • Advanced Guide to Search Console

    The primary focus of your work will determine which report is the most pertinent. On a more general level, it is possible to differentiate between reports that would be most relevant to web developers and those that would be most relevant to SEO specialists, digital marketers, and site administrators.

    Read more
  • Get started with Search

    It is important to make your content searchable because this is how you will attract more users who are relevant to viewing your content. The process of doing this is known as search engine optimization (SEO), and it can lead to more interested users visiting your website.

    Read more
  • How Search works

    Within the context of your website, the stages of the Search functionality are explained here. If you have this foundational knowledge, you will be better equipped to resolve crawling issues, get your pages indexed, and learn how to optimise the way your site appears in Google Search.

    Read more
  • How to do social media competitor analysis

    Competitor analysis on social media doesn’t have to be difficult. Here are five methods to using competition analysis, regardless of whether you utilise Facebook, TikTok, LinkedIn, Pinterest, Instagram, or YouTube. 1) Figure out your brand goals and metrics Decide what you want before analysing and contrasting the performances of rivals. Always begin with the end […]

    Read more