How to Lower Your Website’s Spam Score After a Sudden Increase

How to Lower Your Website Spam Score After a Sudden Increase

Hello There,
Few days back, Spam Score of two of my sites drastically increased from 1% to 31% for one site and from 1% to 36% for another site overnight.

Site background for 2-3 months

  • ABC link exchange campaign was started for both the sites.
  • Links where built on high quality sites with DA40 above and most of them are Saas sites
  • No reciprocal link exchange was done
  • Same new pages are created on the site for on page SEO
  • Both the sites are hosted on GoDaddy

Can someone please tell me what is the reason of this Sudden increase in spam score of both the sites and at same time?

Question Asked

If you’ve noticed that your website’s spam score has suddenly increased, you’re probably wondering what caused it and how you can lower it again. A high spam score can hurt your website’s ranking in search results, so it’s important to address the issue as soon as possible.

What is a website spam score?

A website spam score is a metric used to assess the likelihood that a website is involved in spammy activities. Spammy activities can include things like keyword stuffing, link spam, and hidden text. A high spam score can indicate that a website is not trustworthy and should be avoided by users.

Spam Score is not a Google metric“, and Google does not use it in its algorithm. However, it can be a useful tool for website owners to identify potential spam issues and take steps to fix them, also “it is possible for a website to have a high Spam Score and not be penalized by Google, or vice versa“.

What causes a website’s spam score to increase?

There are a number of things that can cause a website’s spam score to increase. Some of the most common causes include:

  • Low-quality backlinks: Backlinks are links from other websites to your own. If you have a lot of backlinks from low-quality websites, it can hurt your spam score. Low-quality websites are often those that are involved in spammy activities or that have very little content.
  • Link spam: Link spam is the practice of building backlinks to your website in an unnatural or unethical way. This can include things like buying backlinks, participating in link exchange programs, or creating spammy content.
  • Content issues: Content issues such as keyword stuffing, hidden text, and excessive self-promotion can also contribute to a high spam score.

How to lower your website’s spam score

If you want to lower your website’s spam score, there are a few things you can do:

  • Audit your backlinks: Use a tool like Google Search Console to identify any low-quality backlinks or link spam.
  • Review your website content: Make sure that your website content is high-quality and relevant to your target audience. Avoid keyword stuffing, hidden text, and excessive self-promotion.
  • Build high-quality backlinks: Focus on building backlinks from high-quality, relevant websites. You can do this by creating high-quality content that other websites will want to link to.

How long does it take to lower a website’s spam score?

It can take some time to lower a website’s spam score. Once you have taken steps to address the underlying issue, it can take several weeks or even months for your spam score to decrease.


If you’re experiencing a sudden increase in your website’s spam score, don’t panic. There are a number of things you can do to lower your spam score and improve your website’s ranking in search results. By following the tips above, you can get your website back on track in no time.

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