I am the (new) sole marketing person, aside from the owner, at a woodturning company that specializes in both B2B and B2C sales, with projects both big and small. Anything from large wood columns and balusters for homes, to wood handles for tools in bulk quantities, sticks for food products for distributors and manufacturers, etc. We have a nice combination of organic and Google Ads traffic, but I want to give some new recommendations on how to expand to target a larger clientele.
The products are very specialized, particularly for B2B, but finding the right clients could result in big opportunities. I have some ideas in mind, but where would your mind go for this industry and what is worth the time exploring? LinkedIn groups? TikTok content with “satisfying” clips of the products being produced? Cold emailing housing developers? In your opinion, or even experience, what would be the best use of time?
Thanks!
All of the strategies you mentioned are worth exploring, but the best use of your time will depend on your specific business and target market.
- LinkedIn groups: LinkedIn groups are a great way to connect with potential customers and partners. You can join groups that are relevant to your industry or target market and participate in discussions. This is a great way to get to know potential customers and learn about their needs.
- TikTok content: TikTok is a popular platform for sharing short, engaging videos. Creating “satisfying” clips of your woodturning projects can be a great way to attract attention and generate interest in your products. However, it’s important to make sure your videos are relevant to your target market and that you use relevant hashtags.
- Cold emailing: Cold emailing can be an effective way to reach potential customers who may not be aware of your company. However, it’s important to personalize your emails and make sure they’re relevant to the recipient. You can also use a tool like Mailchimp to automate your email marketing campaigns.
- Housing developers: If you specialize in making woodturning products for homes, then cold emailing housing developers could be a good way to reach potential customers. However, it’s important to do your research and make sure you’re targeting the right people.
The best way to find out which strategy is the best use of your time is to experiment and see what works best for you. Try out a few different strategies and see which one generates the most leads or sales.
- Use a variety of marketing channels. Don’t rely on just one marketing channel. Use a variety of channels, such as LinkedIn, TikTok, cold emailing, and trade shows, to reach your target market.
- Track your results. It’s important to track your results so that you can see which marketing channels are most effective. This will help you allocate your time and resources more efficiently.
- Be patient. It takes time to build a successful B2B business. Don’t expect to find new customers overnight. Just keep working hard and eventually you will start to see results.
B2B Marketing Strategies
- Build relationships with potential customers. Attend industry events, join relevant associations, and get involved in online communities. This is a great way to get to know potential customers and learn about their needs.
- Create valuable content. Write blog posts, create infographics, or record videos that provide valuable information to your target market. This will help you establish yourself as an expert in your field and attract potential customers.
- Use social media. Share your content on social media and participate in relevant conversations. This is a great way to connect with potential customers and build relationships.
- Attend trade shows. Trade shows are a great way to meet potential customers face-to-face and showcase your products.
- Cold email. Cold emailing can be an effective way to reach potential customers who may not be aware of your company. However, it’s important to personalize your emails and make sure they’re relevant to the recipient.
- Use lead generation tools. There are a number of lead generation tools that can help you find potential customers who are interested in your products or services.
- Partner with other businesses. Partner with other businesses that complement your offerings. This can help you reach a wider audience and generate more leads.
- Highlight your unique selling proposition (USP). What makes your woodturning company different from the competition? What can you offer that no one else can? Make sure to highlight your USP in your marketing materials.
- Be creative with your marketing. Don’t be afraid to think outside the box when it comes to marketing your woodturning company. There are many different ways to reach potential customers, so get creative and experiment until you find what works best for you.
- Be patient. It takes time to build a successful B2B business. Don’t expect to find new customers overnight. Just keep working hard and eventually you will start to see results.
B2C Marketing Strategies
- Create valuable content. Write blog posts, create infographics, or record videos that provide valuable information to your target market. This will help you establish yourself as an expert in your field and attract potential customers.
- Use social media. Share your content on social media and participate in relevant conversations. This is a great way to connect with potential customers and build relationships.
- Run paid ads. You can use paid ads to target potential customers who are interested in your products or services.
- Attend craft fairs and shows. This is a great way to meet potential customers face-to-face and showcase your products.
- Partner with other businesses. Partner with other businesses that complement your offerings. This can help you reach a wider audience and generate more leads.
- Create custom pieces for customers. This is a great way to show off your skills and creativity and build relationships with customers.
- Offer workshops and classes. This is a great way to teach people about woodturning and generate leads for your business.
- Sell your products online. This is a great way to reach a wider audience and sell your products to customers all over the world.
- Get involved in the community. This is a great way to network with potential customers and partners.
- Enter competitions. This is a great way to get exposure for your work and win awards.
- Highlight your unique selling proposition (USP). What makes your woodturning company different from the competition? What can you offer that no one else can? Make sure to highlight your USP in your marketing materials.
- Be creative with your marketing. Don’t be afraid to think outside the box when it comes to marketing your woodturning company. There are many different ways to reach potential customers, so get creative and experiment until you find what works best for you.
- Be patient. It takes time to build a successful B2C business. Don’t expect to find new customers overnight. Just keep working hard and eventually you will start to see results.
It’s important to note that there is no one-size-fits-all approach to finding customers. The best strategy for you will depend on your specific business and target market. However, the strategies listed above are a good starting point.
