Link building is one of the most important aspects of SEO, but it can also be one of the most frustrating. It takes time, effort, and creativity to build high-quality links, and there’s no guarantee of success.
But when it works, link building can be incredibly rewarding. There’s nothing quite like seeing a new link pop up from a high-authority website, knowing that it’s going to boost your rankings and traffic.
That’s why link building is such an emotional rollercoaster. It can be one of the most exciting and rewarding experiences in SEO, but it can also be one of the most discouraging.
The highs of link building
There’s nothing quite like the feeling of getting a new link from a high-authority website. It’s like winning the lottery, but for SEOs.
When you get a new link, you know that it’s going to boost your rankings and traffic. You can almost see your website climbing the SERPs in real time.
And it’s not just the rankings and traffic that makes link building so rewarding. It’s also the validation that it provides. When a high-quality website links to you, it’s like they’re saying, “Your content is so good that we want our users to see it.”
That’s one of the best feelings in the world for a content creator. It’s knowing that your hard work is paying off and that people are actually finding and enjoying your content.
The lows of link building
But link building isn’t all sunshine and rainbows. It’s also a lot of hard work and frustration.
For every high-quality link that you get, there will be dozens of outreach emails that go unanswered. There will be websites that promise to link to you, but never actually do. And there will be times when you feel like you’re banging your head against the wall.
The worst part is that there’s no guarantee of success with link building. You can do everything right and still not get the results you want.
That’s why it’s so important to have a thick skin when it comes to link building. You need to be able to handle the rejection and keep going, even when things are tough.
Here are some of the most effective link building strategies that are strictly in line with Google’s guidelines.
These strategies are designed to help you build high-quality links from relevant websites, which will boost your traffic and rankings in the long run.
1. Create high-quality content
The best way to get links is to create high-quality content that people will want to link to. This content should be informative, engaging, and shareable.
When you create high-quality content, you’re more likely to attract attention from other bloggers and website owners. And when they like your content, they’re more likely to link to it.
2. Promote your content
Once you’ve created high-quality content, you need to promote it so that people can find it and link to it. There are a number of ways to promote your content, including:
- Social media: Share your content on social media platforms like Twitter, LinkedIn, and Facebook.
- Email marketing: Send email newsletters to your subscribers with links to your latest content.
- Guest blogging: Write guest blog posts for other websites in your niche.
- Outreach: Reach out to other websites and ask them to link to your content.
When you promote your content, be sure to target relevant websites and audiences. This will increase your chances of getting high-quality links.
3. Build relationships with other bloggers and website owners
One of the best ways to get links is to build relationships with other bloggers and website owners. When you have relationships with other people in your niche, they’re more likely to link to your content.
You can build relationships with other bloggers and website owners by:
- Commenting on their blog posts
- Sharing their content on social media
- Guest blogging for their websites
- Reaching out to them and offering to help them with something.
When you build relationships with other bloggers and website owners, be sure to be genuine and helpful. Don’t just reach out to people asking for links. Instead, focus on providing value and building relationships.
4. Use link building tools
There are a number of link building tools that can help you find and acquire backlinks. Some of the most popular link building tools include:
- Ahrefs
- SEMrush
- Moz
- Majestic SEO
- Linkio
These tools can help you find websites that are linking to your competitors, and they can also help you find websites that are accepting guest posts.
However, it’s important to use link building tools responsibly. Don’t use these tools to buy links or spam other websites with links. Instead, use them to find relevant websites and audiences that you can build relationships with.
5. Be patient
Link building takes time. Don’t expect to get results overnight. It takes time to create high-quality content, promote your content, and build relationships with other bloggers and website owners.
But if you’re patient and consistent with your link building efforts, you’ll eventually start to see results. You’ll start to get more links from high-quality websites, and your rankings and traffic will start to improve.
How to deal with the emotional rollercoaster of link building
Here are a few tips for dealing with the emotional rollercoaster of link building:
- Set realistic expectations. Link building is a long-term game. Don’t expect to get results overnight.
- Don’t take rejection personally. It’s just part of the process.
- Focus on high-quality links. It’s better to have one link from a high-authority website than 100 links from low-quality websites.
- Be patient. It takes time to build a strong link profile.
And most importantly, remember that link building is a journey, not a destination. Enjoy the ride!
An interesting story with link building
Ram have been doing SEO for over 15 years now, and have seen the link building landscape change a lot in that time.
When he first started out, link building was relatively easy. You could submit your website to directories and get links from low-quality websites without any problems.
But as Google got better at identifying and devaluing low-quality links, link building became more and more difficult.
Ram remember one time when he was working on a project for a client, he spent weeks outreaching to high-quality websites for links. He sent out hundreds of emails, but only got a handful of responses.
And out of those handful of responses, only one website actually linked to his client’s website.
He was so frustrated and discouraged & felt like that he had wasted all of his time.
But then he remembered that link building is a journey, not a destination. he knew that he couldn’t give up.
So he kept going. he kept reaching out to high-quality websites. he kept creating high-quality content.
And eventually, his hard work paid off. His client’s website started to rank higher in Google. They started to get more traffic. And they started to generate more leads and sales.
He was so happy for his client. And he was so proud of myself for not giving up on link building.
Link building is worth it
Link building is hard work, but it’s worth it. When you build high-quality links, you’re investing in the long-term success of your website.
So don’t give up. Keep going. And eventually, you’ll reach your goals.
