Six Competitive Analysis tools for Social Media

You need specific social media tools in addition to your regular analytics tools, which we’ll cover later, to carry out competitor analysis on these platforms effectively. Below are six possibilities:

1) Not Just Analytics

Instagram and TikTok analytics are provided by Not Just Analytics, formerly known as Ninjalistics. You can track the development of competitor profiles, the hashtags they employ, and their interaction rates using our social media competition software.

You only need to enter and analyse the profiles of your rivals in Not Just Analytics. For instance, the following is what Not Just Analytics shows after examining Isis Brenna’s Instagram profile as a marketing strategist for business coaches:

2) SocialMention

A search engine for gathering user-generated information on social media, blogs, news, and videos is called Social Mention by BrandMentions.

Social Mention tracks and displays all conversations about a competition brand when you enter it, including who is talking about it, what they are saying, and which platforms they are using:

3) Socialbakers

A social media management application called Socialbakers makes it simple to keep an eye on all of your social media accounts from one location. For agencies, it functions best.

With the help of this tool, you can evaluate and compare the effectiveness of your content to expand your brand. You may also evaluate up to five rival accounts using Socialbakers’ free competition analysis tools for Facebook and Instagram.

4) Sprout Social

A set of social media management tools called Sprout Social can improve brand marketing. For all business sizes and types, it provides scheduling, analytics, and rival analysis capabilities.

You may track the audience growth and posting schedules of your competitors using Sprout Social’s competition analysis feature.


A comprehensive platform for social listening, planning, and competitive analysis is called Sociality.

You can learn more about your competitors’ paid ad campaigns, social media performance metrics, content strategy, and past material by using this tool for social media competitor analysis.

6) BigSpy

BigSpy is a free tool for examining the social media marketing of your rivals. A database of adverts from many social networks is kept in this ad library.

BigSpy assists both small and large businesses in identifying campaign ideas from rival companies to improve marketing campaigns and social media strategy.


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