Name one or two obstacles you encounter when doing social commerce or social selling
I worked in an e-commerce seller company. My company started social commerce in the first quarter of this year. For god sake, it triples my workload.
wonder does everyone do social commerce encounter similar obstacles? Please name 1 or 2 drawbacks in your work. I will start with mine:
- high volume interactions on social media but hard to identify who has high potential to buy. So it’s hard for me to prioritize messages.
- People have accounts across different platforms. They sometimes use different accounts to do one interaction although we encourage them to stick to one channel.
Yes, social commerce and social selling can be challenging, and there are a number of obstacles that businesses and marketers face. Here are a few of the most common:
- High volume of interactions: As you mentioned, social media can be a noisy place, and it can be difficult to keep up with the sheer volume of interactions. This can make it difficult to identify who is most interested in your products or services, and who is just browsing.
- Identifying potential customers: It can be difficult to identify who has the highest potential to buy from you. This is especially true if you are targeting a broad audience. You need to be able to segment your audience and focus your efforts on the people who are most likely to be interested in what you have to offer.
- Managing multiple channels: Social commerce can be a multi-channel endeavor, and you need to be able to manage your presence on multiple platforms. This can be a challenge, especially if you are not familiar with all of the different platforms.
- Fraud: Social commerce is also vulnerable to fraud, and you need to have measures in place to protect yourself from this. This includes things like verifying the identity of your customers and using secure payment methods.
- Compliance: Social commerce also has a number of compliance requirements that you need to be aware of. This includes things like data protection and privacy laws.
These are just a few of the obstacles that businesses and marketers face when doing social commerce. However, there are a number of things that you can do to overcome these challenges. By understanding the obstacles and taking steps to mitigate them, you can increase your chances of success in social commerce.
