The best area to study as a beginner in digital marketing depends on your interests and skills. However, some of the most popular and in-demand areas include:
- Search engine optimization (SEO): This is the process of improving the visibility of a website or web page in search engine results pages (SERPs).
- Pay-per-click (PPC) advertising: This is a type of online advertising where advertisers pay a fee each time someone clicks on their ad.
- Social media marketing: This is the use of social media platforms to promote a product or service.
- Content marketing: This is the creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience.
- Email marketing: This is the use of email to send promotional messages to a list of subscribers.
If you are interested in the bootcamp you mentioned, we would recommend focusing on paid search or paid social. These are two of the most popular and effective forms of digital marketing, and they are also relatively easy to learn for beginners.
** We recommend to Join a Instructor Led Live Digital Marketing Course with Case Study Driven, Practical Projects & Career Guidance.
About AI in Marketing
As for your concern about AI, it is true that AI is becoming increasingly used in digital marketing. However, AI is not going to replace digital marketers anytime soon. AI can automate some tasks, but it cannot replace the creativity, strategic thinking, and problem-solving skills that human digital marketers bring to the table.
In fact, we believe that AI will actually create more opportunities for digital marketers. AI can help digital marketers to do their jobs more efficiently and effectively, which will free them up to focus on more creative and strategic tasks.
So, we would say that it is still worth pursuing a career in digital marketing at this time. Digital marketing is a rapidly growing field, and there is a high demand for skilled digital marketers. If you are interested in digital marketing, we encourage you to learn as much as you can about the different areas of the field.
Here are some additional tips for beginners in digital marketing:
- Start with the basics. Before you specialize in any one area, it is important to have a strong foundation in the basics of digital marketing. This includes understanding SEO, PPC, social media marketing, content marketing, and email marketing.
- Get hands-on experience. The best way to learn digital marketing is by doing it. Create your own website or blog and start experimenting with different marketing strategies.
- Stay up-to-date on the latest trends. The digital marketing landscape is constantly changing, so it is important to stay up-to-date on the latest trends. Read industry blogs, attend conferences, and take online courses.
- Network with other digital marketers. Networking with other digital marketers is a great way to learn new things and get advice. Join industry groups, attend meetups, and connect with people on LinkedIn.
We hope this helps!