By first registering your official website with Google, you can improve the appearance and coverage of your website as well as your presence in search results. As a result, users will be more likely to recognise your official website and will be able to find the information you provide more quickly when they search.
When it comes to helping you provide key business details so that they appear to users in search results, Google provides a variety of options. It describes how to make your company’s location, official website, and content information available for search results, the Google knowledge panel, and Google Maps. This guide is for beginners.
Make a claim on your local business.
By claiming your Business Profile, you can take control of how your company appears on Google Maps and Google Search. Following verification that you are the owner of a listing, you will be able to add or edit your address, contact information, business type, and photos. In this way, your local business information will appear on Google Maps as well as in the Google knowledge panel.
Registering your website with the Google Search Console is free.
Using Search Console to verify website ownership is the first step in establishing your website as an official presence on the internet. This procedure verifies the identity of the site’s owners and operators. As soon as your website has been verified, you can use Search Console to better understand and monitor how Google displays information about your website and its content.
Google’s knowledge panel should be updated.
Google algorithms look for information that is publicly available on the internet, such as the name of your website, corporate contact information, and social media profiles. You can make changes to your website or add new information to it in order to increase its visibility and recognition in search results. If you’ve been verified as an official representative, you can make changes to your Google Knowledge Panel to override the information that Google automatically discovers.
Structured data should be included.
Google Search puts forth considerable effort to comprehend the content of a page. You can assist us by providing explicit clues about the meaning of a page to Google through the inclusion of structured data on the page in question. In the web world, structured data is a standard format for providing information about a page as well as categorising the content of that page. Learn more about structured data in this article.
Here are some structured data features that can be used by any website and that can be beneficial:
- Logo for your site: You can specify which image you want Google to use as your organization’s logo in search results and in your Google knowledge panel by entering it in the Site logo field. In order to accomplish this, you must include Logo structured data on your official website that identifies the location of your chosen logo.
- In a website, breadcrumb trails indicate the position of a page in the site’s hierarchical structure. Users can navigate all the way up the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail and working their way down. Structured data for breadcrumbs can be added to your website to assist Google in understanding your breadcrumbs.
Highlight your customer support methods.
Customers are frequently looking for ways to contact businesses, and Google strives to provide them with the most up-to-date information available to assist them in a variety of ways. It is possible to draw attention to your customer support methods in Google Search by following a few best practices that help us ensure that we are displaying the most accurate information about your business or service.
Troubleshooting
If you’re having problems with the information on your website, try the troubleshooting tips listed below:
- Make the changes that have been suggested to your Google knowledge panel. : – Please report information that you believe is incorrect in a Google knowledge panel after waiting at least one week since your marked-up page was last crawled by Google. To do so, go to Google Knowledge Panel > Report Information > Feedback and click on the Feedback link at the bottom of the Google knowledge panel. If you are a recognised authority or the owner of a website or entity that is represented in the Google knowledge panel, you will be able to see more options for making specific edits to the information.
- To ensure that your markup is correct, run it through the Rich Results Test. Give our system a week to locate and update the information on your website in search results.
