What Exactly Is E-A-T & Why Does It Matter to Google?

What Exactly Is E-A-T & Why Does It Matter to Google?

E-A-T is part of Google’s algorithm, and stands for Expertise, Authoritativeness, and Trustworthiness. it was initially mentioned by Google in their Search Quality Guidelines in 2014. In a nutshell, it is a feature that denotes a high-quality page, making it useful for consumers. If your site is a medical, legal, or financial site, then having good E-A-T is crucial. The …

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